How To Write An Effective Product Review That Sells
Whether by the manufacturer who hopes to get an advertising boost, or by a potential buyer who hopes to have his questions answered before he takes the plunge, an effective product review fulfills a need, that for information.
So what does it take then to write an effective product review? Some good sense, a fair and ethical approach, a balanced and unbiased mindset, and a few essential questions. These are:
* What does the product promise?
* Does it deliver upon this promise?
* Is the product worth it? And for whom?
All these issues can be addressed with an effective product review which covers an introduction, the review body, and a conclusion.
The introduction is basically an overview of the product and what it brings to the table. Generally, to set the tone of the review, the introduction ends with a one-liner about whether the reviewer liked the product or not.
However, an effective product review goes deeper into the product’s features and functioning. Product reviews are expected to paint the portray of what it is like to use the product. Readers tend to expect the good to come before the bad, so the reviewer should know that he should feature pros before getting to the cons in the body.
The ending then is a strong conclusion which substantiates the one-liner in the introduction, based on the recounting in the review body.
Learning the art of writing an effective product review is essential to making sales, whether you’re selling your own product or you’re promoting products as an affiliate. Here are a few pointers to help you on your way:
- Know your reader
Always know who you will be addressing in your product review. It also pays to bear in mind that as a product reviewer, you are not writing a paper on your own like and dislike of the product, though this is expected to come into play. Product reviews are intended for the readers.
- Your target audience
This follows upon knowing your reader. Depending on who you will be addressing, the tone and overall information of the product review will vary.
For example, if you are addressing technical crowds, your product review will be more technical in nature, maybe with jargon and other such codes. Strive to use wording and tone appropriate for your audience, and link your product review to the appropriate context and setting while using relevant language.
- Point to whom it may be useful
Also, an effective product review always make it a point to suggest to whom the product might be useful. This will help your reader in evaluating whether the product is for him or not.
- How is it different? And why choose this one?
Add to the uniqueness of the product. An effective product review will recommend or shoot down a product. Point out how this product is different from any other on the market. Address what the product does and doesn’t do, and if you can, state whether these are useful or not.
- Know what you’re talking about
This is an essential aspect of providing an true effective product review. You need to really know what you are talking about if you plan on writing an effective product review. Make sure you actually use the product if you are going to provide personal opinions. In case the product doesn’t apply to you but you still need to provide a review, search for reviews and testimonials by people who have actually used the product.
- Know the product in and out
Make sure you have all your bases covered, especially when you will deliver a negative tidbit in your review. Be prepared to substantiate every claim/point you make with fact and information.
- Standalone v/s comparative review
In a standalone review, your focus is only on the product you are reviewing. In a comparative review, you will need to focus on the product/s and pitch them against each other. In either case, an effective product review will cover both aspects.
- Substantiate your opinion
Always make sure your opinion doesn’t simply veer to good or bad. Provide a reason for your statement. An effective product review should be informative, but it should first and foremost be helpful.
- Avoid unnecessary details
To write an effective product review, assume the reader knows the background of the product/area of use. At most, provide one or two lines about background. Don’t feel the need to explain every little thing. Assume the reader knows what you’re talking about.
- About Features
Don’t be lengthy and blocky with the features list. Put in the basics/ most relevant. If you want or need to have a full list, use an ‘easier’ visual display such as a table or a chart.
- Strive for SEO optimization when possible
This will help in the placement of your review in search pages. An effective tip here is to make extensive use of the product’s name in the review document. Ensuring that the review has a catchy/unusual title, especially with the word ‘review’ in it, will help for better showing in search pages.
- Be professional
An effective product review will always keep a respectful tone and professional approach. While you need not be detached, keeping anecdotes and personal examples to a relevant minimum helps, as people are looking more for information in a review, not life stories.
Two cases where the anecdote rule may vary:
The more expensive the product, the more you should provide substantial facts and statistics. Keep personal references to a minimum here.
The less expensive the product, strive to provide a bit more personal experiences.
On the whole, it is not difficult to write an effective product review. Just approach it as you would if you were referring the product to a friend. Following the intro-body-conclusion format, you then fill in the blanks as to the pertinent information regarding the product.
Matthew Henderson
http://www.articlesbase.com/marketing-articles/how-to-write-an-effective-product-review-that-sells-710626.html
Does TNS Recovery Complex really work? I don't Think So!? TNS Recovery Complex Review?
Quite a few of you have written asking about the rather prominent
ads for the product TNS Recovery Complex ($139 for 0.6 oz). Increasing number
of topical products hitting the market claiming they can diminish or reduce wrinkles without "painful injections," I certainly understand the
curiosity.
I wrote about TNS Recovery Complex (SkinMedica) in a previous newsletter, when a reader asked about its ability to diminish the visible signs of aging, such as wrinkles, fine lines and uneven skin texture. SkinMedica claims that NouriCel is derived from Advanced Tissue Sciences’ patented process for growing bioengineered human tissue for treating serious burns and wounds, and help diminish wrinkles. That was SkinMedica’s
original marketing claim to fame, though the fame was all self-promoted,
as there is not a single independent, peer-reviewed study to prove that
TNS Recovery Complex is an effective option for repairing and diminishing fine lines and wrinkles. The studies that do exist about TNS products with (Nouricel) for treatment and diminishing wrinkles were paid for by SkinMedica, the company that distributes TNS products.
According to the company’s latest ads, they were surprised to find that
not only was TNS Recovery Complex healing wounds and burns, but
also that somehow their facial lines and wrinkles were going away, too. For that
reason, we now have the astounding "anti-wrinkle breakthrough of the
decade." Regrettably, no supportive research needs to be available to sell
this kind of hyperbole. All it takes is to promise women that a product
will get rid of their wrinkles and they will buy it in droves, no
matter how many other product lines, infomercials, advertisements, or
cosmetics salespeople pledge the exact same thing.
SkinMedica’s ad continues with " rebel, rebuild, and reborn” via The active formula Nouricel. Nouricel recently been shown in clinical trials to significantly reduce fine lines and facial wrinkles without irritation, painful injections, or surgery." One more flourish is the statement that "in fact, [TNS Recovery Complex and TNS Family Products] are the only topical formulation clinically proven to effectively confront every aspect of wrinkle reduction." It is easy to debunk all of this overblown nonsense by pointing out the product’s lack of sunscreen; perhaps SkinMedica overlooked the research about sun exposure’s deleterious, wrinkling, and
discoloring effects on skin.
SkinMedica has parlayed these claims into what appears to be little
more than an effort to spin off the popularity of wrinkle reduction skin care, wrinkle reduction concerns as well as recent use of Botox to its own
benefit. "The compounds in NouriCel-MD have been shown to aid in the healing of burns and wounds, so it’s no surprise that they rejuvenate aging and sun-damaged skin," said Richard Fitzpatrick, MD, founder and chairman of SkinMedica. "The addition of TNS Recovery Complex with NouriCel-MD to our product line will enable us to satisfy growing patient demand for a natural, non-invasive and proven anti-aging product." It is funny how the founder of SkinMedica can claim this and yet there is no other physician or scientist to claim this via actual research. TNS Recovery Complex is supposedly preferred because its long-term results
versus the short-term results (and repeated treatments) of Botox. Apparently, SkinMedica has conducted a research with over 200 people and the results were due in late 2002. For some reason, they do not have the result of the study yet. I wonder why?
Please note that in order for a growth factor or any hormone therapy, special ingredients like Nouricel-MD to work, it needs to reach the cellular level. There’s absolutely no scientific evidence that collagen, elastin, or hyaluronic acid - the three main components of your dermis - can penetrate the epidermis (top layer of the skin which is dead skin). Even "nanotechnology" has not been proven to be able to get these substances into the skin.
The molecules are simply too large. (Quick science lesson: The epidermis is your topmost layer of skin. The dermis, the next layer of skin, is where wrinkle-causing changes take place.) Be wary of creams and lotions that claim to topically replace, repair or produce collagen, elastin, or hyaluronic acid.
Growth factors applied to the epidermis (top layer of the skin which is dead tissue) will not rejuvenate, replenish or produce more cells. SkinMedica Claims that “NouriCel-MD contains multiple human growth factors including vascular endothelial growth factor (VEG-F) and transforming growth factor beta (TGF-beta), as well as natural antioxidants, soluble collagens and matrix proteins. Together, these compounds have demonstrated the ability to help reduce the appearance of wrinkles and fine lines, while also helping to increase skin elasticity and texture in as little as 45 days”.
If you were to ask how would any of the growth factors mentioned above penetrate the epidermis to actually stimulate collagen formation for wrinkle prevention and reduction, not one scientist will back SkinMedica in this theory. Not one ingredient mentioned above would even penetrate the skin to stimulate a cell for production of collagen.
So is TNS Recovery Complex better than any other over the counter skin care prodcut? The short answer is no–and that
means no way, and nohow. It isn’t even better than the daily use of an
effective sunscreen! TNS Recovery Complex is merely a moisturizer. Botox prevents the use of facial muscles, and that instantaneously smoothes out the skin.
TNS Recovery Complex won’t alter the wrinkling on any part of your face, not in
the long term, and not in the short term.
There is no published research substantiating the results, and SkinMedica declined to send us any documentation at this time.
This is the longest question…not really a question, but…that I’ve seen on yahoo answers. The answer is….no
References :
Are you asking if we agree with this article? It does look like quack medicine. (Most over adverstised paid programming sorts of medication/cures are).
References :
RN