Archive for the ‘Dating Product Review’ Category
Would this help, to produce good software ? What if people avoid following the checklist ?
Standard: Review Checklist
Phases: Concept and Technology Development, System Development and Demonstration, and Production and
Deployment
Activities: Numerous
Tasks: See Documentation Matrix
Reference: DFAS System Life Cycle
Effective Date: May 17, 2002
DEFENSE FINANCE AND ACCOUNTING SERVICE
Review Checklist
for
Program Name
Date of Issue and Status: Date checklist is acknowledged as acceptable (mm/dd/yyyy) and whether checklist is draft or approved. Also include version number.
Issuing organization: Identify the organization issuing this checklist.
REVIEW CHECKLIST
1. Purpose. The Review Checklist is used to ensure the reviews are conducted in an appropriate and successful manner. This checklist is used for all product reviews, including but not limited to System Requirements Review, Functional Requirements Review, Critical Design Review, peer reviews.
2. Scope. Identify extent of use of this checklist.
3. Project Name. Name of Project or Application
4. Date of Review. Date review actually took place
5. Type of Review. Identify review in which checklist applies
6. Duration of Review. Actual time elapsed during review
7. Release or System Change Request (SCR) Numbers. Release identifier or SCR numbers reviewed
8. Review Participants. Include full name and role in the review (i.e., review coordinator, moderator, software quality assurance (SQA) representative, etc).
9. Questions. Questions should be posed to require a “yes/no” response. “Yes/no” questions should be presented so that all “yes” answers indicate successful completion of a task and “no” a lack thereof.
Sample Questions:
GENERAL
1. Was written notification provided at least three (3) working days prior to the review?YN
2. Was an agenda prepared?YN
3. Were scheduled facilities adequate?YN
4. Was a review package prepared?YN
5. Were the participants notified of review materials location at least three (3) working days in advance?YN
6. Was a review checklist prepared?YN
7. Was the review agenda followed?YN
8. Was the review checklist completed?YN
9. Did the Recorder take minutes of the meeting?YN
10. Did the Recorder distribute minutes of the meeting?YN
11. Did the Review Coordinator summarize review findings?YN
12. Were open/action items identified?YN
13. Did the Recorder prepare the review report?YN
14. Did the Recorder distribute the review report?YN
15. Were the review metrics recorded in the metrics repository?YN
16. Were open/action items tracked to resolution?YN
17. Were Release Quality Findings/Recommendations: (List Release program trouble reports (PTRs) Action Items (Responsibility and Completion Date) discussed during PTR?YN
18. Were Customer Support Findings/Recommendations: Action Items (Responsibility and Completion Date) discussed during PTR?YN
19. Were Training Findings/Recommendations: Action Items (Responsibility and
Completion Date) discussed during PTR?YN
20. Were User Documentation Findings/Recommendations: Action Items (Responsibility and Completion Date) discussed during PTR?YN
21. Were Overall Release Findings/Recommendations: Action Items (Responsibility and Completion Date) discussed during PTR?YN
FUNCTIONAL REQUIREMENTS
22. Have requirements in all categories (functional, regulatory, user interface, performance, interface, infrastructure, security, user training) been adequately defined, analyzed, and documented?YN
23. Do the requirements, as documented, reflect appropriate functional mandates specified in the Federal Financial Management Regulations (FFMRs) and "A Guide to Federal Requirements for Financial Management Systems (commonly called the Blue Book)?YN
24. Do the requirements, as documented, comply with the release plan?YN
25. Are adequate security and information assurance requirements identified? Do they comply with the requirements of the DoD Information Technology Security Certification and Accreditation Process (DITSCAP)?YN
26. Are risks identified and mitigation plans in place?YN
27. Have requirements adequately been traced back to the System Requirements Specification (SRS)?YN
28. Has sufficient attention been placed on the human factors?YN
29. Does the design team feel the Software Requirements Description (SRD) is complete, consistent, and unambiguous enough to create a complete design?YN
30. Does the test team feel the requirements contained in the SRD are unambiguous and testable?YN
31. Is the application using DFAS standard data elements?YN
32. Does the application’s operational, systems, and technical architecture comply with those at the enterprise level?YN
33. Have the Oracle Designer quality checking reports been run and have deficiencies been addressed?YN
34. Are ther
Then the program or system won’t work - simple
And the bulk of the answers are obviously no
How to Make Magic With an Old Book From the Public Domain!
Secrets abound in magic and stories about magical happenings, all over the world. What’s more they have continued to do so since time immemorial. There is probably no greater thirst for information about how to live an endless life of health and happiness, than there is for information about the many facets of magic and magicians, dating back as far as you and I can remember.
Modern Magicians such as Paul Daniels learned virtually all of their Magic Tricks from Old Books and the magician’s union “The Magic Circle” probably takes most of its magic tricks fromdecades or even centuries old books about magic.
Just doing a search on ebay for “magic”, “magic book”, or “magician” will return you with a ton of results. Old Books on magic are among the most sought after in the whole world, no matter what language they are written in or what country they came from. For some reason the two little words “magic trick” seem to conjure up an interest in almost every single one of us. It does not seem to matter how old we grow because virtually all of us seem to have an affinity with magic tricks and conjuring in general.
Even card tricks can be classed among the “magic” and “wonder” when seen operated by someone with a clever sleight of the hand. Now before you say to yourself… … What’s all this got to do with online marketing? Let me tell you the secret to earning a massive amount of money on a regular basis from Historic Books on Magic Tricks, Card Tricks, Illusions and other so called methods for conjuring in general.
It is extremely simple to do and very straightforward to make an automatic online income from after the initial easy setup.
1) Find or Purchase an Old Book from the Public Domain about magic tricks, card tricks or similar material.
2) Simply scan or copy the pages, along withany images or illustrations into a computer.
3) Using the computerised version which you have now created, re-word if necessary any out of date language, into modern language which is more easily readable.
4) Update any illustrations so that they are clear and easy to comprehend.
5) Change the Title if you wish, to create more interest, using modern keywords which you can locate on google or another keyword research tool.
6) Place the chapters into a logical, step by step order if necessary, for simplified reading.
7) Convert to a “PDF” or portable document file… this is a simple one step push button process, using one of the many free “PDF” Creators available online for easy download to your computer.
Sell your “New Product” on clickbank as a digital item, or sell as a printed book or Cd on ebay. (Note) ebay does not allow digital downloads any longer.
9) Give out “Review Copies” free to selected marketers, who will quite happily promote your book, in return for promoting their products.
10) If you so wish, in order to increase your income by large margins, let others become your affiliates and resell your products on your behalf on a commission basis using their own affiliate links to your books.
Old Books on magic and card tricks can be extremely lucrative! Also conjuring tricks and illusions found in the Public Domain can be very worthwhile updating into the 21st century.
Many of these illusions and tricks being carried out by modern artists such as Derren Brown, have been taken by these people from the Public Domain and reformatted for their money making ventures.
Millions are currently being made all over the world from Historic Books and other products taken from Old Magic Books in the Public Domain. You can join them with very little advance knowledge.
Dave Robus
http://www.articlesbase.com/internet-articles/how-to-make-magic-with-an-old-book-from-the-public-domain-737162.html
Starting a Paid Membership Site
You may have heard them referred to as member only sites, membership sites, subscription, or even mentorship sites. All of these sites have one thing in common and that is that a member has to pay to have access to the content of the site.                                       For more details go to: www.starting-membership-site.com These sites all bring in a steady flow of money month after month, year after year and can be on a variety of different topics. Some membership sites provide useful information on a particular topic, some sites mentor members in a particular field while others offer information such as review or articles about a particular product. Other membership sites provide specialized services or act as a gathering place for the members who all have a common interest. No matter what type of site it is the one thing all of these sites have in common is that all of the members are only entitled to the information if they pay for it.
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People happily pay for information online because the information is easily accessible, can be specialized to a particular topic or product or can be about mentoring them in a particular field of interest. The site offers something of special value that is not offered anywhere else. This is why people are willing to pay for membership in these sites, to obtain valuable information that they feel they cannot get anywhere else. People pay for this information because it would be time consuming to gather the information on their own, or because the information is difficult to come by.
Just a few years ago, most people did not have to pay to access information online; it was free for the taking. Membership sites did not become popular until a few years ago, so the field is pretty wide open yet for new membership site owners.
Memberships sites are springing up that are focused on all sorts of unusual topics and some common topics too. Topics of membership sites can range from business, to hobbies, to products, marketing, fitness and weight loss, dating and other social topics, even cultural websites. For help visit: www.awesome-membership-riches.com
Now that you know a little bit more about membership sites and the need for them it is time to learn a little about how to start a lucrative membership site.
Your first step in starting a membership site is to choose a topic. The topic should be something that you are fervent about, have some expertise in, and are viewed by others as having knowledge about the topic. Sit down and make a list of all the things that you have interest in, your hobbies, your vocations, any business training you have had, or even what you do when you have free time. Are you a consultant, speaker, or mentor to others on any topic? Once you have narrowed down a topic it is time to set up your member’s only site.
Setting up your membership site:
You will find many software programs and tools to help you set up your membership site. Basically, you need a Website, hosting, and 3rd party services to help you with the administrative tasks of running a membership site. You can find all of this in one place by using membership management software systems. These systems automatically do all the administrative tasks involved in running a membership site. Using a system can reduce your workload greatly.
Google the terms “membership site” and discover all the software systems available. Look them over carefully to see what benefits they offer. Choose one that has a good support system, knowledge tools, and a forum for asking questions and getting good advice from knowledgeable individuals who are presently running or who have previously run successful membership sites.
Kirti Sabharwal
http://www.articlesbase.com/business-articles/starting-a-paid-membership-site-683841.html
Thrilling History of the Chinese Ceramic Captial - Shiwan City, China
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Shiwan Pottery - Trace back to five thousand years ago
Famous Shiwan Chinese Ceramic Lady Figurines
Many sand earthenware, soft and hard earthenware decorated pieces have been unearthed from the Beiqiu Relic of the New Stone Age excavation in Hedang, Shiwan. The decorating patterns include string, trellis design, leaf, ladder-shaped trellis, frogs, etc.. According to the carbon 14 dating by the Beijing Archaeological Studies Office, these pieces were made four thousand nine hundred to five thousand years ago. This archaeological finding has overturned the saying that Shiwan’s Pottery Industry was moved from the north in Song Dynasty. An historical perspective has a poetic appreciation of “Shiwan tile, the best in the world”. The surviving dragon kiln “Ancient Nanfeng Kiln”, symbolizes the outstanding technique of Shiwan pottery.
Ancient Nanfeng Kiln - Firing for five hundred years
To open the mysterious mask of an old dragon kiln, to show the legend of an ancient ceramic town, to extend the dragon’s life of five hundred years, the history of Nanfeng ancient kiln is worth studying and researching.
Ancient Nanfeng kiln was built during the Zhengde years of Ming Dynasty (1506-1521), a rare dragon kiln with a history of almost 500 years that is still in use for making ceramics nowadays. It is now the Key Culture Relic Unit of Ancient Kiln in Guangdong Province.
For nearly five hundred years the flame has never died out, with constant production. Thus the kiln has been kept completely without any damage, which is rare in China. It is the oldest dragon kiln left in China and the important cultural protection site of Guangdong Province.
The opening of Nanfeng kiln faces the south. The far end is under the green shade of banyan trees, which brought cool breeze in summer, so the kiln was called “Nanfeng” as it meant as “south breeze”. During the long years, the production had never been stopped for repairs. The present chimney of the kiln was built in modern times. The kiln has a total length of 34.4 meters. There are 29 rows of fire holes (5 for every row) on the kiln. It is said that one fire for each row totals 29 fires. The fire hole is used to stoke with wood during the firing. There are 4 doors on the side of the kiln, for the loading and removal of products.
The Art of Flame - Mysterious and unpredictable
The composition and heat given out during the wood firing bring limitless changes to the clay and glaze.
The dragon kiln is divided into upper, middle and lower sections with three levels of temperature, low, medium and high, varying from 900 to 1300 degrees Celsius, and operated and controlled solely by the kiln master, to fire different kind of earthenware.
To maintain the reducing atmosphere, the kiln master controls the duration and degree of heating and the changes during firing, making decisions only by his discerning eyes and operating according to changes of circumstance. After firing for 20 hours, and waiting until the kiln cools, it is then ready to open. The resulting produce is in dazzling colors including blue, red, white and green.
Review the whole course of pottery making, which reflects the hardship and intelligence of pottery makers.
Shiwan Ceramics
The old Shiwan Ceramic Town at the kilns twenty miles south of the city of Canton in Guangdong province. This is the most famous city in China in creating ceramic products nearly 500 years. Most of the National Master-pieces and Museum pieces created there have been being collected in the national museum and by collectors all over the world.
Shiwan Ceramics was shaped in Tang and Song Dynasty (618-906AD) and flourished in Ming and Qing Dynasty.
The main products such as artistic ceramics, ancient garden ceramics, Spanish-type roof tile, western-style roof tile, stone-resembled tile, stone-porcelain tile, artistic garden tile, etc. are famous worldwide, especially statues. There a professional team of art masters has inherited and developed the outstanding tradition of Shiwan ceramic techniques ranging from lively earthen figures, statues and animals with thick and earthy ceramic glaze, to modern ceramics of plain, elegant and fresh patterns, thus forming its own unique artistic style and making Shiwan ceramic techniques extraordinarily splendid.
The artistic ceramics of Shiwan are divided into four types of figures, animals, micro-sculpts and daily utensils, of which the figure ceramics is granted the national Golden Medal in three consecutive times, the animal ceramics is granted the Hundred Flowers Medal and Silver Cup Medal, micro-sculpt and daily utensils are granted Quality Product Medal of Guangdong Province. Following the principle of “quality product” is based upon elaboration, each piece of ceramics with “signs” of the art masters is produced via six complicated procedures (including design, plaster molding, pouring slurry for figuration, amending cog, glazing and burning).
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Sam Chan
http://www.articlesbase.com/art-articles/thrilling-history-of-the-chinese-ceramic-captial-shiwan-city-china-687605.html
7 Hot Niches for Affiliate Marketing
Hot niches of affiliate marketing could be found out with proper observation and research. Shopping sites like ebay and Amazon provide lost of input about the search trends and hot selling products. Search engines also render information about the frequently searched products.
Listed below are the hot profitable niches as per the current trend.
1. Dating sites: Dating is a hot niche for affiliate marketing. Dating sites recieve server crashing traffic. Since internet is easily accessible and there are millions of profile to date, people are getting more and more encouraged to date online. There are varieties of dating sites such as single dating, adult dating, non adult sites.
2. Books: Books sell as hot cakes in the internet marketing. The catagories range from relationship, parenting, technical/software to spiritual books. Books are one of the most important niches for Amazon.com. Online book market is expanding day by day as it’s easy to scan books and reviews and order it over net.
3. Softwares: Softwares sells hot in internet. Security softwares like antivirus and spyware has a huge online market as it is easier for people to download and run the program. There are so many websites dedicated to software review, software recommendation and free downloads.
4.Health product: Health is an everlasting niche which finds space everywhere. Heath products, online medicines, health review sites are rampant these days. Onli ne drug affiliate programs seems to be a growing niche with more and more affiliates signing up for it.
5. Beauty: It’s a glamourous world where everyone is under the pressure to look good. No wonder why so many sub niches are dedicated to it. Cosmetics, cosmetic surgery, weight loss programs, diet pills, slimming pills, beauty magazines and many more products and services are dedicated to this niche.
6. Realestate: Real estate is a big business in the internet. So many online sites, agencies, rental properties and many other complimentary niches are associated with real estate.
7. Travel: Internet has become inevitable for travel, making travel business thrive successfully in the internet. From booking ticket, travel reviews to various kind of travel packages are sold online. Travel and it’s complimentary sectors are hot niches for affiliate marketing.
Many other niches are have hot prosepects in affiliate marketing that could be found out and executed effectively to optimize profit.
Webofusion
http://www.articlesbase.com/affiliate-programs-articles/7-hot-niches-for-affiliate-marketing-716812.html
How to improve laptop battery efficiency?
Sorry to ask this (most of you probably wont read this). But if any tech heads can help then please do, help is very much appreciated.
I am running windows seven on a compaq notebook. I ran powercfg - energy in command prompt and got the stats. This is what came up.
Power Efficiency Diagnostics Report
Computer Name COMPAQ-PC
Scan Time 2009-12-30T11:19:33Z
Scan Duration 60 seconds
System Manufacturer Hewlett-Packard
System Product Name Compaq Presario CQ61 Notebook PC
BIOS Date 08/21/2009
BIOS Version F.11
OS Build 7600
Platform Role PlatformRoleMobile
Plugged In true
Process Count 69
Thread Count 869
Report GUID {b184ce28-f37b-44e5-99f1-fd096cad4d09}
Analysis Results
Errors
Power Policy:Display timeout disabled (On Battery)
The display is not configured to turn off after a period of inactivity.
Power Policy:Display timeout disabled (Plugged In)
The display is not configured to turn off after a period of inactivity.
Power Policy:Sleep timeout is disabled (Plugged In)
The computer is not configured to automatically sleep after a period of inactivity.
USB Suspend:USB Device not Entering Suspend
The USB device did not enter the Suspend state. Processor power management may be prevented if a USB device does not enter the Suspend state when not in use.
Device Name USB Root Hub
Host Controller ID PCI\VEN_8086&DEV_293A
Host Controller Location PCI bus 0, device 29, function 7
Device ID USB\VID_8086&PID_293A
Port Path
USB Suspend:USB Device not Entering Suspend
The USB device did not enter the Suspend state. Processor power management may be prevented if a USB device does not enter the Suspend state when not in use.
Device Name USB Composite Device
Host Controller ID PCI\VEN_8086&DEV_293A
Host Controller Location PCI bus 0, device 29, function 7
Device ID USB\VID_0408&PID_0F41
Port Path 4
CPU Utilization:Processor utilization is high
The average processor utilization during the trace was high. The system will consume less power when the average processor utilization is very low. Review processor utilization for individual processes to determine which applications and services contribute the most to total processor utilization.
Average Utilization (%) 24.86
Warnings
Power Policy:802.11 Radio Power Policy is Maximum Performance (Plugged In)
The current power policy for 802.11-compatible wireless network adapters is not configured to use low-power modes.
CPU Utilization:Individual process with significant processor utilization.
This process is responsible for a significant portion of the total processor utilization recorded during the trace.
Process Name svchost.exe
PID 4644
Average Utilization (%) 18.27
Module Average Module Utilization (%)
\Device\HarddiskVolume2\ProgramData\Microsoft\Windows Defender\Definition Updates\{7612F826-2F79-4DBD-B964-3F1E0ACD5C06}\mpengine.dll 6.81
\??\C:\ProgramData\Norton\{0C55C096-0F1D-4F28-AAA2-85EF591126E7}\Norton\Definitions\VirusDefs\20091229.052\EX64.SYS 3.54
\SystemRoot\system32\ntoskrnl.exe 3.10
CPU Utilization:Individual process with significant processor utilization.
This process is responsible for a significant portion of the total processor utilization recorded during the trace.
Process Name ccSvcHst.exe
PID 1524
Average Utilization (%) 0.84
Module Average Module Utilization (%)
\SystemRoot\system32\ntoskrnl.exe 0.32
\Device\HarddiskVolume2\Windows\SysWOW64\ntdll.dll 0.10
\Device\HarddiskVolume2\Program Files (x86)\Norton Internet Security\Engine\16.7.2.11\ccL80U.dll 0.06
CPU Utilization:Individual process with significant processor utilization.
This process is responsible for a significant portion of the total processor utilization recorded during the trace.
Process Name iexplore.exe
PID 3892
Average Utilization (%) 0.70
Module Average Module Utilization (%)
\Device\HarddiskVolume2\Windows\SysWOW64\mshtml.dll 0.18
\Device\HarddiskVolume2\Windows\SysWOW64\jscript.dll 0.08
\SystemRoot\system32\ntoskrnl.exe 0.08
CPU Utilization:Individual process with significant processor utilization.
This process is responsible for a significant portion of the total processor utilization recorded during the trace.
Process Name System
PID 4
Average Utilization (%) 0.67
Module Average Module Utilization (%)
\SystemRoot\system32\ntoskrnl.exe 0.34
\SystemRoot\system32\hal.dll 0.14
\SystemRoot\system32\DRIVERS\athrx.sys 0.10
CPU Utilization:Individual process with significant processor utilization.
This process is responsible for a significant portion of the total processor utilization recorded during the trace.
Process Name ccSvcHst.exe
PID 2064
Average Utilization (%) 0.65
Module Average Module Utilization (%)
\Device\HarddiskVolume2\Program Files (x86)\Norton Internet Security\Engine\16.7.2.11\SymHTML.dll 0.55
\Device\HarddiskVolume2\Windows\SysWOW64\kernel32.dll 0.03
\Device\HarddiskVolume2\Windows\winsxs\x86_microsof
I thought people would lol. Ive done all of the battery settings, idle time and hibernation time etc. Its things like the processor use and usb suspend I dont know how to do.
ok, I skipped out reading most of that stuff. a couple things I know to do:
Try the Power options in the control panel. Have the monitors and hard disks shut off after a certain amount of idle time.
Turn down the brightness of your monitor.
Hibernate or shut down your computer when you aren’t going to be using it for extended periods of time.
Guy Gets Girl - Dating Advice Guide Review
Guy Gets Girl is one of the most unique dating & seduction guides that can be found online because it has been written by a WOMAN for MEN. Tiffany Taylor the author has written this dating guide from a womanâ??s perspective and it shows through strongly in her insights into how womenâ??s minds work based on emotion more than logic.
This may sound familiar to you if you have read much on dating and male and female psychology but the amazing thing is that being written by a women to help men actually does give new insights and more information than guides that offer the same advice written by a man because a man can only make an educated guess on what women really think and what makes them tick.
That being said, is the information helpful and what does it cover?
Tiffanyâ??s philosophy on how to be a modern day Casanova centers around not having to be a â??pick up artistâ?? or some alpha male jerk but instead allowing a man to still be the nice guy he naturally is but teaches techniques that seduce without compromising your integrity.
By learning the emotional triggers that drives the female brain when it comes to love and lust this guide immediately puts you ahead of the game and you can immediately see how the more successful daters tend to come out on top even if they are not that attractive or rich. It does not end there though, the real meat of the book comes from the step by step applications of these insights when it comes to dating and seduction for many and varied situations.
Some of the best sections include:
- How to read her body language and be able to pick up on what sheâ??s thinking but not saying.
- The best conversation starters, This is one of the hardest things to do for many men and this part makes it simple.
- The 4 best places to take a girl on a date, Forget what you know about first dates with this section becaue they are wrong.
- How to get into one-night stands with ease, and get out of them even easier, should you need to - without anyone getting hurt. This is very interesting because it comes from a woman instead of some guy who thinks they know about women and sex.
- The â??Ten Commandments to Win Over a Womanâ?
Now while this guide does all the right things and gives you a fresh new perspective on women and dating there are some things to take into account.
This information is not free, Tiffany wrote this guide to make a profit but at $49.95 this information is not overpriced for the depth and value of the guide. It also includes a few extra guides on conversations and sex which are also good but I tend to take into account with the whole package.
The websiteâ??s language is also a little jarring in its attempt to promote their guide which is completely forgivable but some may be put off by the style of the site which would be a mistake to judge the downloadable guide on however.
That being said, Guy Gets Girl has a full 100% money back refund policy if you are not satisfied with the product and they use a reputable payment system so there will be no problems with that making a purchase of this product a win for the consumer who will have nothing to lose and everything to gain!
Click Here to Visit â??Guy Gets Girlâ?
James Fargo
http://www.articlesbase.com/dating-articles/guy-gets-girl-dating-advice-guide-review-701730.html
Any news about METABURN?
I’ve reviewed here all kind of questions dated back even 4 years…and still no answer.
If you got any details please share with us. If ordered do you get the product? and finally anyone tried this "magic"?
"funzo" please let me know if you ordered ‘em?
You can find some relevant information in http://www.metaburn.co.uk .
Using a foundation with parabens in it?
The foundation I bought is called "American Beauty" foundation and is only sold at Kohl’s, I believe.
It’s a mineral foundation, color medium… I was looking up the product after I bought it, to see how others liked it, because I personally like it very much - it’s one of the best mineral foundations I’ve used to date.
But in one of those reviews, I read something that scared me - it said that this foundation has parabens in it, which can cause cancer (or has been linked to cancer, or something like that)
I love and rely on this foundation - my face has acne scars which this covers up very well. How high are the chances of developing cancer after using this product? Is it something to worry about? Help please! Thanks
btw, if it matters, there are 7 grams of foundation in each container. I’ve only bought one, and have not used too much of it yet. (maybe one or one and a half grams so far)
check out my makeup tutorials on YouTube at http://www.youtube.com/herafaa
Peer Review of Expository Essay Resources?
Symbols Across Cultures
Student name
Instructor name
Course name
Date
From the time the earliest cultures learned to make representational drawings, people have been attempting to communicate through the use of symbols. Since the invention of technologies making it possible to widely distribute text and images within the past century or so, symbols have become more sophisticated. Society has improved our understanding of the effectiveness of a given image and manipulation of symbols in the form of advertising has become a science in itself. The tricky part of using symbols in appeals such as advertisements is that the meanings of symbols are built upon the cultural ideas and values of the society in which they’re produced. Meaning is transferred as a result of the understanding of the symbol as well as the way that this symbol is used in association with other symbols that also depend, to a large extent, on the understandings of this same society. The clues that are conveyed through these combinations of images educate the audience regarding how they should feel about various things. This is true whether the symbols are used to sell a product or to illustrate a story. By studying the visual clues presented through these combinations of symbols, an individual can gain a deep understanding of what the company, artist or illustrator is attempting to convey about themselves and social values. Since the symbol has to be understood by the public in order to effectively send an understandable message, there is an interactive cause and effect relationship involved in each symbol used in which the audience both determines the content and is instructed by it. This type of examination of how symbols are used and combined is what Roland Barthes called semiotic analysis. To fully understand the significance of the symbol and the way in which it can convey different meanings depending upon the society in which it is used, it is necessary to establish a fundamental vocabulary for the subject before applying it to specific examples.
Essentially, the science of semiotics is the examination of symbols used in a particular culture or context to discover its meaning at various levels. “Semiology therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these, which form the content of ritual, convention or public entertainment: these constitute, if not languages, at least systems of signification” (Barthes, 1964). Through the clever use and combination of symbols, even common associations of meaning with an image can be manipulated in order to introduce a different meaning into the social narrative. This ‘artificial’ imposition of meaning is what Umberto Eco is referring to when he suggests that semiology is “a discipline for studying everything which can be used in order to lie” (1976). Although semiotics can refer to just the simple meanings inherent within a single symbol within a specific dominant culture, the concept of semiotics can move beyond the mere form of the individual symbol, though. Semiotics also expands to take into consideration how these various symbols work together with each other and with the specific language, color, expression and placement of these symbols as a means of signaling to a particular group that a message is intended to communicate something specific to them. In many cases, the resulting composition is expected to convey a deeper content of some kind beyond the mere appearance of its outer form. The language and terms developed within this field are thus very helpful in discovering the meaning of a given commonly used symbol such as the symbol of an apple.
The practice of semiology makes the conversation about symbols easier because it breaks the discussion of images down into signifiers, signified and sign. Generally speaking, the ‘sign’ is the meaning that emerges as a result of the signifier and the signified. It can be thought of as the total result when the signified and the signifier are combined. David Chandler (2006) tells us that the signifier is “the form which the sign takes,” or the actual image that the viewer is presented with. The signified is “the concept it represents” (Chandler, 2006), or the ideas that are trying to be communicated. The basic way in which these terms are most often applied during discussion is that the signifier, the actual image, indicates the basic idea, the primary theme of the composition or the individual picture. This can be something relatively complex, such as the word ‘enter,’ or it can be something immediately recognizable, such as the symbol of an apple. From here, the signified almost immediately follows as we interpret the greater meaning behind this image. In the case of the word ‘enter’, we understand that those shapes are letters, those letters spell a word and that word means that this is the
What are you askign here?

